social media marketing

Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around: Establishing a social media presence on major platforms. Creating shareable content and advertorials

Brand awareness :- it increases your brand name and reach

impression :- the number of potential view

social session :- the number of people visit site,blog post viewers

Increase size of social communities and accurately targeted audiences

community performance :- number of fans,followera or subscribers broke down by social media 

community progression :- the follower generation by social media channel

social visits :- visitor coming to social media accounts coming from the brand website or blog

strengthen engagement strategies to increase customer loyality

evolution of interaction : the number of likes,share,ets

influences population :- the number of influences and brand ambassadressas apercentages of the community size

monitors customer feedback

response performance :- the number of customer tickets resolved over a given time period  

enhance public relation :- you have to keep track on what people respond to your post responsing quickly and solving problems allow you to be ahead ogf change scale comparies and create brand loyality

Analytics to track 

1. improve relationship 
2. mentions
3. rating