Thursday 14 June 2018

step by step seo process


SEO Process Stages for a Project
1.       Check Website current status whether it is SEO friendly or not.

ie. Part -1 (Head Section) Part- 2 (Body Section)
For Example : Checking SEO Score for each pages of website using online Tools:
2.       Collect information about keyword list using Google Adwords-Keyword Planner (Using Product & service information)
3.       Select keyword list & Select web pages of website for ON Page SEO.
For Example: You have chosen 15 Keyword list
Note: Choose long tail keywords too.
4.       Start ON Page SEO for selected pages.
Make ready page title, search engine title, search engine description & SEO Content for each pages which you have selected for ON Page SEO.
Note: for this Make research on websites which are coming on first page.
Check their page title, search engine title, search engine description & SEO Content.
5.       After doing ON Page SEO Check SEO Score of each page which you have optimized & improve if any error comes & again check SEO score & keep it up till all errors will be removed.
6.       Start OFF Page SEO for all pages.
A: Article Submission: & Create backlinks in article content for all pages of website.
B: Social Media Sharing of all pages.
C: Forum Signature, Quora.com..etc.

Note: Use Google Calendar for OFF page SEO Activity.
For e.g. on which day on which topic you will make an article posting.
https://calendar.google.com/calendar
7.       After  7 OR 10 days Start Checking ranking for keywords for which you are doing SEO. Using SEO rank checker tool.

Tuesday 12 June 2018

social media marketing

Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around: Establishing a social media presence on major platforms. Creating shareable content and advertorials

Brand awareness :- it increases your brand name and reach

impression :- the number of potential view

social session :- the number of people visit site,blog post viewers

Increase size of social communities and accurately targeted audiences

community performance :- number of fans,followera or subscribers broke down by social media 

community progression :- the follower generation by social media channel

social visits :- visitor coming to social media accounts coming from the brand website or blog

strengthen engagement strategies to increase customer loyality

evolution of interaction : the number of likes,share,ets

influences population :- the number of influences and brand ambassadressas apercentages of the community size

monitors customer feedback

response performance :- the number of customer tickets resolved over a given time period  

enhance public relation :- you have to keep track on what people respond to your post responsing quickly and solving problems allow you to be ahead ogf change scale comparies and create brand loyality

Analytics to track 
  1. improve relationship 
  2. mentions
  3. rating
social media marketing